Magilumiere Co. Ltd. Review


It’s time for a magical girl series that is using a very scientific approach to the whole thing. It’s definitely a unique way to present the series but in this case a traditional approach probably would have worked better. It was interesting but you know how that word can sometimes be used negatively? That’s how it felt with this one at times where it was an interesting approach but probably should have just gone with a standard one. Still, I would say it was still a good series and it’s one that does flow better if you marathon it. The characters just weren’t given enough room to really get out there and take over.

The series follows a girl named Kana who has been job hunting for a long time. It’s really hard to enter the magical girl business even though she has a fairly strong resume. Well, one day she meets a girl named Hitomi who works for a small startup company. They don’t have a whole lot of frills or resources but they are willing to give her a chance. Kana agrees and now she has joined the quirkiest group out there. In fact Hitomi is the only magical girl there and the group is very small in general. Can Kana learn what it truly means to be a magical girl and save the day?

So I mentioned a scientific approach before, let me explain what I mean by that. So in this universe, magical girls fight using computer algorithms that launch the spells and outfits. Think of it like a robotic suit I guess even if that’s not a full 1-1 comparison. So you will be out in the field as a magical girl and then your computer partner sends you the script to activate a spell. Your wand will have some pre set spells as well but they won’t always work on the opponent so that’s where the adjustments come in. There are many magical girl companies across Japan and the whole thing is very organized.

When a situation occurs, the town or company will call the nearest agency and request aid. If the situation is too big for the nearest agency, then they will ask for additional reinforcements. Naturally Kana’s group doesn’t get many calls since they don’t have the professional relationships in place yet. Additionally, they are seen as rather radical in their approach. They go for safer magics and use precision attacks rather than big blasts. This helps to reduce collateral damage but also means that the whole fight can take much longer. The lack of firepower also means that everyone has to play their roles really well or someone will get hurt. It’s easy to see why not everyone is in a rush to hire these guys.

The series even explains why only girls can transform, it’s a genetic thing. Now one guy in the series does try to challenge this and pays a heavy price. It makes for a very interesting subplot though because he actually has some good points but quickly begins to get way too desperate and unhinged to the point where he wiped away all of the good points in an instant. I guess if humanity is in a last ditch battle for survival, at least we know that this would be an option.

The series ends with a lot of interesting plot threads that could be pursued in a sequel. They still have not found a way to prevent monsters from materializing in the real world. Additionally the magical boy program is clearly possible, now they just need to find a way to do it safely. Then you also have the new style of magic that Kana’s team uses and if that can be leveraged across the world, it would make everything safer. The series ends on a very optimistic level which works nicely. You know that the planet is in good hands since there aren’t any big more threats around. They wrapped up all of the huge plots even if some parts are a bit rushed like a wedding that shows up out of the blue.

The romance is intentionally rushed as part of the gag. In a sense that doesn’t make it inherently bad, but I tend to prefer much longer development times for a huge decision like that. Maybe I didn’t mind as much in this case because it was presented as a gag. The series only has one real romance that is set up for a bit and moves slowly. Otherwise the series doesn’t have a whole lot of time for that. It’s a reasonable length at 17 volumes but the series also has to move quickly with all of the monsters so the character work has to take a back seat.

In my mind the series has two main weaknesses. The first is the character roster. Even by the end I thought they were fairly weak. There are some decent characters here, but I would say there was only one great character. The rest ranged from decent to okay. You don’t really get absorbed into their predicaments and hype scenes as much as you would if they had been super likable characters. Likewise, 90% of the villains are mindless monsters that are meant to be throwaways. The only actual big villain leaves a big impact but I wouldn’t say he was particularly likable either.

The other weakness is the very scientific approach to the magic. Like I mentioned before, it’s just a bit too structured. It sort of takes the “magic” our of the actual concept. That’s not necessarily a bad thing as I like a good sci-fi but it ends up being portrayed so realistically that it ends up being boring. It’s the heroes typing in code which launches the spell and it’s hard to make that look super hype. The series needed more action scenes I’d say. With changes to these two elements the series would have jumped up into the next tier, I feel rather confidently about that.

All right so lets talk about the characters now. First up is Kana who is a bit on the softspoken side. When the series starts, she doesn’t have a lot of information on the magical girl process but is eager to learn. She is always very determined and quickly begins to study on all of this. As the series goes on she begins to gain more and more confidence. It’s a solid character arc and what she lacks in overall power, she makes up for in leadership. She can really be relied upon by the end of the series and her perseverance really paid off.

Her partner Hitomi is the headstrong member of the group but she still feels rather sanitized next to the average character in this archetype. What I mean by that is she is plenty strong and talks tough but it all feels rather corporate. She isn’t actually breaking a bunch of rules or being over the top reckless. It feels like they could have done a whole lot more with her character and then by the end when she is ready to move on, it’s a bit too fast. She was still fun to have around but the character was held back way too much.

Kouji is the captain of the group and likes to dress up as a magical girl as his quirk. He’s a good engineer and can deliver code in a pinch. It feels like he could have been doing a whole lot more during the series though. The guy is presented as a genius and yet he rarely takes to the helm except during the climax. We end up learning a lot about his sad past later on which adds another dimension to the character. The events certainly changed him. He’s fun enough but I would have liked him to have taken a less passive approach.

Kaede is an interesting character as he will take you through an emotional roller coaster throughout the series. You never really know what is going on in his head and he gets to be very important to the plot later on. I give him credit for easily being the most interesting character in the series and he had one of the best non action plots throughout the title. He’s super memorable so I appreciated that and he showed that you could have a big impact even without powers.

Kazuo is okay but has the least impact among the main characters. He’s the computer guy and tends to be super oblivious to anything. He takes his job very seriously which is definitely not a bad thing but he doesn’t have a whole lot of personality beyond that. I would have definitely liked for him to have been doing more and maybe get some big drama plot to put him near the front.

Mei is the best character in the series. She’s the top worker at AST, the big rival company in the series. She likes to fight in a very emotionless way as she performs the optimal action at any time. Naturally the optimal route can sometimes feel a bit harsh to the more emotional characters in the series. It’s also not going to win her any friends but she’s the top in her field for a reason. As the series goes on she begins to open p more and this was a solid character arc.

Additionally I liked AST as a rival. It’s not as if they were bad people or anything. They just really saw this as a business and feel that going by the book is the best way to protect everyone. It’s also hard to disagree with that at times. Their results speak for themselves and the series resists the urge to suddenly make them look really corrupt. Throughout the series this makes for a good rivalry all the way. I would also say their president Kei is better than the main group’s.

Kei is always involved with the business and operations. He makes sure that nothing goes wrong and puts in all the extra effort that is needed. Take him away from the group at any time and things would definitely not be going as well. He’s the leader for a reason and I liked seeing his expertise. He doesn’t just show up in the climax of the series, his impact is always felt. An adult who was also portrayed well as Kenji. He’s the father of one of the main characters and they’ve always had a hard time connecting. Not because he’s a bad guy or anything but he’s just not good at communication and they ended up always being at odds. He does make his share of mistakes in the series but they are never in a nefarious way. I appreciated that.

Sho is one of the big villains in the series and he does well in the role. I would say he just starts to crack a little too much near the end. I was hoping he would handle himself with a bit more dignity than how he was presented. Give him some more hype moments and let him stick to his ideals right to the end. Instead, you just can’t take him seriously by the end no matter how powerful he got. The flashback did a good job of making sure you disliked him because of how evil he was and the main story needed to follow up on that. His final form looked cool though.

Hibiki joins up a bit later as another computer whiz and he was a good character. His expertise definitely helped quite a bit and he also left much more of an impact than the other guy. The fact that he even had a bit of a romance with Sakae also helped him be more memorable. Both characters were definitely fun enough and the main characters could always use more recruits. As the series drew to a close, the group was definitely a lot bigger than they used to be but still small overall.

Alice is a big character in the flashback. She was really nice but definitely to the point of being naive. The fact that she didn’t tell her best friends about what was going on was definitely a crucial mistake and one that really ended up costing her. It felt a bit forced because I don’t see why she wouldn’t have said anything sooner. It really put her in a bad spot all the way. So she was good but definitely ended up causing a lot of damage by dropping her guard.

Akane ends up being a main character by the end. She is a solid new recruit who is very outspoken. So in some ways she’s like the lead in that she is a rookie but starts out of the gate with a lot more confidence which I appreciate. Confidence is always a great trait for any character after all. Then we have Iroha who is more of the scientist type but also very confident and outspoken. They were good members of the team and I wish they could have appeared more or gotten more big solo moments to build up their hype.

As far as the artwork goes, the series looks okay but not great. The art can make you read a bit slowly with how detailed it gets. During action scenes it won’t always look clear and some of the characters can look too similar. So the art isn’t bad but it’s definitely lower than other titles that you may have been used to by this time. It’s not going to be the aspect that enhances the manga so you will be reading for the writing and story.

Overall, This is a good series. I do think the series could have ended up being better than it was but in the end it was good enough. I had a good time with the battles and it is also memorable enough that I won’t be forgetting it. The art wasn’t the strongest that I’ve seen but in the end I can still say that I was satisfied here. It’s not every day that we get a magical girl series after all so you really want to enjoy them while you can. Now the new one on the block is Dandelion so we’ll see how long that one lasts. In the meantime if you have not read through this series yet, you should do that. It was certainly well written and is enjoyable.

Overall 6/10

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